Huck’s Market and Tote, an AI point-of-sale platform for fuel and convenience retail, have successfully deployed Tote’s platform at Huck’s Market’s flagship location in Carmi, Illinois, according to a press release sent to NACS.

The initial deployment “marks the beginning of a rapid chain-wide rollout planned for completion by the end of 2026 [at all 135 locations,” according to Huck’s. Tote said Huck’s Market played a hands-on role in shaping the platform's development.

“[Tote’s system] makes the job easier. The system is cleaner and more intuitive, so associates aren't fighting the screen or memorizing workarounds. … Managers are particularly excited about the Genie AI Assistant, which lets associates ask POS questions or pull up training videos directly at the register,” Murat Tokad, president and CEO of Martin & Bayley, Inc., parent company of Huck’s Market, told NACS.

“Huck's invests heavily in clean, modern store environments, and the old system didn't reflect that. Managers noted the new POS is a clear departure from something that felt like it was from a past era,” Tokad added.

Managers also reportedly said clearer transaction guidance, including improved visibility into EBT-eligible items, was a meaningful day-to-day improvement that reduces confusion for both staff and customers.

“One area that surprised the team: EBT eligibility. Both the POS and self-checkout clearly display how much of a transaction is EBT-eligible, which cuts down on confusion at the register. Managers flagged this as one of several surprise-and-delight moments they've encountered so far,” Tokad said.

Huck’s said customer response has been equally positive. The upgraded customer-facing display creates a simpler checkout experience, making it easier for shoppers to enter loyalty numbers, sign up for the loyalty program and engage with prompts, such as Huck’s Market’s round-up donation program.

For Huck’s Market’s operations and IT teams, the move to a centralized, cloud-based management system has simplified tasks such as fuel price updates, which previously required remote access to in-store systems or on-site intervention. The new dashboard allows changes to be made centrally and pushed to stores in real time.

“Part of what made this the right time was the opportunity to help shape the platform itself. As Tote's first convenience store design partner, we were involved from the earliest stages, giving feedback on usability, store workflows and how the system would actually perform in a real c-store environment. That kind of influence over the product isn't something you get with a legacy vendor,” Tokad added.