7-Eleven Inc. is rolling out a new advertising campaign, “Fill Up,” in support of Speedway stores, the retailer said in a press release.

“At the core of the campaign is a simple truth: just as cars need fuel to run, drivers need the right boost to power through their day. From refreshing Big Gulp drinks to classic Big Bite hot dogs, Speedway offers everything customers need to stay energized and ready for what's next,” 7-Eleven said.

The Speedway Fill Up campaign is currently running in select markets in 30- and 15-second television spots, 30- and 15-second radio spots, out of home marketing, paid social, search and display and streaming audio and video.

"We know our customers are always on the move, and sometimes they just need a moment to reset," said Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven Inc. Marissa Jarratt. "With 'Fill Up', we're reminding our customers that Speedway is more than a stop to fill your tank—it’s a convenient pause where customers can recharge and gear up for whatever is ahead."

In celebration of the campaign launch, Speedy Rewards members can get a Big Gulp drink for $1 at participating Speedway locations nationwide, available for a limited time.

In other recent 7-Eleven news, the brand released new LTO menu items at participating 7-Eleven, Speedway and Stripes stores nationwide including a Jalapeño Ranch Chicken Taquito and a Bacon Lover's Pizza with Sweet Baby Ray's BBQ Sauce.