Weigel’s announced it is adding an “exciting twist” to customer loyalty this August with “Streaks.” The retailer said the new month-long challenge turns daily app check-ins into rewarding moments, “encouraging guests to build a habit of opening the Weigel’s app each day to earn points and unlock milestone rewards.”

“MyWeigel’s Rewards is built on giving our guests reasons to return, and Streaks builds on that by turning daily engagement into a rewarding game,” said Jessica Starnes, director of loyalty at Weigel’s. “It’s a simple, fun way to encourage guests to stay connected with our brand.”

Powered by the Rovertown platform, Streaks invites users to tap a single button in the Weigel’s app each day to check in, unlocking milestone rewards at 7, 14, 21 and 28 consecutive days. Weigel’s said the points are automatically added to users’ accounts and can be redeemed for fuel, pizza and other popular in-store products.

“Animated visuals and daily push notifications keep the challenge engaging, fostering a familiar ‘don’t break the chain’ motivation used successfully in popular fitness and language-learning apps.”

Streaks follows the March launch of the Weigel’s Arcade, which surpassed one million plays in its first three months. With a “66% year-over-year increase in Gen Z engagement,” Weigel’s said it continues to embrace interactive, entertainment-driven features that position its app as an essential customer engagement tool.

“Gamification isn’t just a trend—it’s a proven strategy,” said Starnes. “Features like Weigel’s Arcade and now Streaks deliver excitement, encourage daily use, and drive customer loyalty. Our guests are actively looking for reasons to open the app every day, and we’re committed to making those experiences rewarding and fun.”

Interested in appealing to Gen Z? Join your peers at the 2025 NACS Show in Chicago October 14-17 for the education session “Leveling Up Your Social Media Strategy,” and learn how to partner with sports figures, lifestyle creators, community advocate and more to build brand loyalty and boost visibility.