BeatBox is expanding its “flavor multiverse” with the addition of Mystic Grape, which is available nationwide now, per a press release.
“Grape-flavored beverages are enjoying a powerful resurgence across the beverage industry. According to IRI data, grape has seen double-digit year-over-year growth in the flavored malt and RTD categories, signaling strong consumer demand for bold, recognizable fruit flavors,” Beatbox said. Mystic Grape is BeatBox's 16th flavor.
BeatBox's newest addition follows a flavor collaboration with Shaquille O'Neal, who teamed up with the brand earlier this year to launch Shaq's Blueberry Lemonade.
Gatorade is expanding its “all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax,” reported Beverage Industry.
Available in raspberry lemon flavor, Gatorade Hydration Booster Relax is an electrolyte drink mix crafted with L-Theanine and magnesium to help consumers relax and unwind.
“Building on the success of our initial Gatorade Hydration Booster launch, we’re taking the next step in strategic innovation by introducing new functional variants, starting with Relax,” said Marissa Pines, head of Beyond the Core for Gatorade, in a statement. “Consumers have embraced the all-day hydration and functional benefits, and we’re excited to offer another option that fits seamlessly into their individual lifestyles.”
Meanwhile, Bloom Nutrition launched its first-ever special edition Sparkling Energy flavor: Crisp Apple. Available now exclusively at Target, the “sparkling cider-inspired flavor captures the essence of the season and evokes nostalgia, transporting consumers to a fall state of mind,” the brand said in a press release.
“With notes of sweet, orchard-fresh apples, Crisp Apple is now available in a limited-edition can that instantly captures the feeling of a crisp fall day at an apple orchard.” The drink contains zero sugar, 10 calories and 180 mg natural caffeine derived from green coffee bean extract.
At the 2025 NACS Show in Chicago October 14-17, NACS will feature several education sessions around the packed beverage industry. One session will be “What’s Really in the Can? – Selling Alcohol-Infused Products,” which explores strategies for clear labeling, in-store signage, employee training and responsible merchandising.