Circle K has tapped Swiftly, a provider of retail technology tools and solutions, for the rollout of the “largest alcohol cashback program in U.S. convenience retail,” according to a press release sent to NACS.

“Now live in more than 4,300 Circle K stores across 31 states, the program offers legal-age shoppers digital cashback rebates on beer, wine and spirits—delivered almost instantly after purchase,” the retailer said.

The program is powered by Swiftly’s proprietary rebate platform, which the company said delivers digital cashback and eliminates traditional mail-in rebates. Since its initial rollout in May, Circle K said the program has improved rebate redemptions and conversion rates in its alcohol category.

“Our customers are looking for convenience and savings, and this program delivers both,” said Jeff Lohnes, director of adult beverage for U.S. at Circle K. “By partnering with Swiftly, we’re not only bringing exciting offers to our shoppers but also further enhancing customer loyalty.”

Swiftly said its Alcohol Cashback platform offers alcohol brands direct access to Circle K’s millions of mobile app users, enabling targeted, real-time promotions by product, category and geography. Campaigns are supported by in-store signage and digital displays, “allowing brands to influence purchase decisions at the point of sale and deliver measurable ROI at scale,” the company said.

Swiftly said its platform automates state-by-state rebate compliances and streamlines the offer submission process for alcohol suppliers.

Swiftly’s backend reporting tools also provide Circle K and its supplier partners with detailed analytics, redemption rates and product performance by region.

In other recent Circle K news, in May the retailer announced a new third-party logistics (3PL) partnership with McLane Company Inc. The agreement “signals McLane’s continued expansion into 3PL services and positions both companies for optimized supply chain performance and strategic growth.”