Idaho-based Jacksons Food Stores will be the exclusive retailer of the Boise State University Bronco football collectible trading cards for the fourth consecutive year, according to a press release. The 2025-26 set of cards will be available at Jacksons and ExtraMile by Jacksons locations in the Idaho Treasure Valley by the end of this week for $12.99.

“It’s really been fun to see these trading cards evolve each year,” said Cory Jackson, president of Jacksons Food Stores. “Creating something that excites the fans and supports the student-athletes has been special.”

Each pack will contain 14 cards with a one-in-10 chance for a signed “signature” card from standout players, including: wide receiver Cameron Bates, defensive back Ty Benefield, wide receiver Latrell Caples, offensive lineman Kage Casey, running back Breezy Dubar, running back Sire Gaines, tight end Matt Lauter, quarterback Maddux Madsen, defensive back A’Marion McCoy, linebacker Marco Notarainni, running back Malik Sherrod and EDGE Jayden Virgin-Morgan.

There are 106 players, the head coach and three “traditions” represented in this year’s set. The “traditions cards” celebrate the Bleymaier Football Center, the torn-down north end zone goal post following last year’s MW Championship and “Circus” – the famous play that forced overtime in the 2007 Fiesta Bowl.

Also, Jacksons said it teamed up with football players Latrell Caples and Breezy Dubar through a Name Image and Likeness (NIL) partnership. Caples and Dubar will be featured on Jacksons social media, across various marketing channels as well as on several billboards throughout the Treasure Valley.

During the season, when Caples scores a touchdown, Bronco fans can purchase a 49-cent fountain drink with Jacksons Let’s Go Rewards on Monday following the game. When Dubar scores a touchdown, customers can get a “Breezy Bundle” (a hot dog and fountain drink) for $1 at Treasure Valley Jacksons each Tuesday following a game.

Earlier this month, Jacksons celebrated its 50th anniversary by “offering its customers something to celebrate with once-in-a-half-century deals,” including products like select brands of 20-ounce soda, Red Bull, Starbursts, Slim Jims, Welches fruit snacks and more for 50 cents.