Last month, Weigel’s held a “12 Days of Christmas” campaign, driven by the MyWeigel's Rewards program. “Utilizing Rovertown's app and PDI's loyalty platform, as well as festive in-store mailboxes to showcase the daily freebie items, this annual tradition saw a significant boost in customer engagement, loyalty penetration and overall sales, setting a new benchmark for success,” Weigel’s said in a statement.

To kick off the campaign, Weigel's said it “offered a VIP experience for its most loyal customers.” MyWeigel's Rewards members received an exclusive email preview of the 12 Days of Christmas lineup, showcasing the free items available each day.

Weigel’s noted the following statistics following the campaign:

• Loyalty Penetration Rate: The program achieved a 40% penetration rate, marking a 7% increase from the previous year.
• Member Engagement: Registered users peaked at 3,008 per week, a 20% increase compared to 2023.
• App Engagement: 61% of unique users engaged with the app during the 12 Days of Christmas campaign.
• Visits and Sales: Total visits increased by 44%, with member spending up by 37% and member savings increasing by 75%, totaling $754,000 in combined value.

Single visits declined slightly, but the 12+ visits category rose by 2%, indicating stronger loyalty among frequent shoppers. 

Weigel's said it also hosted a 12 Days of Christmas contest to engage its store teams. Groups were challenged to achieve the highest redemption rates, with winners earning an ice cream party.

In November, Weigel’s launched its $6 W Menu, featuring seven combinations priced at $6. “The $6 W Menu is Weigel’s answer to helping customers stretch their budgets during the festive period,” Weigel’s said in a press release.