Wawa announced that it is prepping for the big game this Sunday with a pregame ad partnership with MVP Nick Foles. “With a goal of feeding excitement, the spot is scheduled to run on TV starting on Saturday through Sunday with it slated right before kick-off. Prior to airing on TV, fans can also see the ad on Wawa social channels,” the retailer said in a press release.

“Philadelphia will always have a special place in my heart and it’s awesome to partner with a company like Wawa that continues to show up for its community,” said Nick Foles.

Wawa also said that in honor of its hometown team playing in the Super Bowl, the company will offer customers free any size hot coffee until kickoff time at 6:30 p.m. at more than 500 Wawa locations across the Philadelphia market area, New Jersey and Delaware.

“At Wawa, we’ve always had a special connection to our Philadelphia sports teams, and we get just as excited as our customers do when one of them is playing for a chance to win a championship. So, in honor of this year’s football team and to toast this championship game, we are thrilled to offer free any size hot coffee until kickoff to customers across Pennsylvania, New Jersey and Delaware,” said Alex Costabile, chief customer officer. “We talk about having Goose Pride here at Wawa, but this week, we’ll be cheering for another bird on Sunday and hope they bring our city another championship! Go Birds!”

A recent survey found that both Super Bowl viewing and Super Bowl parties are on the rise, reported data research company Numerator. “65% of U.S. consumers plan to watch Super Bowl LIX (+4 points vs. last year), with the most popular viewing options being watching at home alone or with their household (77%, -5 points), hosting a gathering (29%, +12 points), attending a gathering at someone else’s home (17%, +1 point), and watching at a bar, restaurant, or other public space (4%, no change),” wrote Numerator.