United Refining Company of Pennsylvania, doing business as Kwik Fill/Red Apple Food Marts, has partnered with the Buffalo Bills, the retailer told NACS in a statement. Customers can enter to win weekly prizes including Bills gear or a $100 Kwik Fill gift card, while the grand prize is four tickets to a Bills game and a $250 gift card to Kwik Fill.

“The partnership is designed to deliver not only game-day energy but also year-round community impact. From tailgates to road trips, Kwik Fill has been fueling Bills fans for generations, and now the connection is official,” the company said.

A highlight of the partnership is the shared commitment to giving back. Kwik Fill’s annual Operation Give Thanks campaign, held each November, raises funds to support local veterans and military families. Through this partnership with the Buffalo Bills, the campaign will “reach new heights” with special events and fan-driven opportunities both in-store and online.

“Bills fans are some of the most loyal and hardworking people you’ll ever meet and that’s exactly who we serve every day at Kwik Fill,” said Beth Caldwell, AVP of retail administration. “We’re more than just a gas station—we are part of the daily routine for thousands of fans. Whether it’s grabbing a snack on the way to work or filling up before heading to Highmark Stadium, we are proud to be part of what fuels Bills Country.”

In other sports news, in August QuickChek announced its third season as the Official Sub of the New York Giants, with locally baked bread from Teixeira’s Bakery.

The Giants new sub recipes include:

• Thick-Cut, Homestyle BBQ Turkey: “Bringing together spicy, smoky and a little crunch, this all-new recipe is made with sliced pepperjack cheese, jalapeños, red onions, ranch and a smoky BBQ sauce on toasted bread.”
• Thick-Cut, Homestyle Chipotle Turkey Club: “A flavor-packed mix of crispy bacon, ripened tomatoes, shredded lettuce and a chipotle mayo on toasted bread.”