Vroom Delivery has teamed up with Digits Agency to launch a Retail Media Network (RMN) that is geared toward providing small- and medium-sized convenience retailers with access to advertising revenue.
“Our goal is always to increase retailer revenue and minimize the cost of offering digital commerce solutions to their customers,” said John Nelson, CEO of Vroom Delivery. “Now that we have significant scale, the addition of retail media to the platform allows retailers of any size to access advertising revenue that historically has only been available to the largest retailers in the country.”
According to the companies, the new platform will allow CPG brands to pay retailers for premium digital slotting of their products on e-commerce channels such as websites, apps and in-store kiosks—opening up new revenue streams and reducing the cost of e-commerce programs for retailers.
The program will initially focus on first-party onsite and in-store experiences, but Vroom and Digits stated that they plan to expand into off-site media in the near future, driving additional traffic and revenue through social media and other digital channels.
The RMN will be a generalizable solution on Vroom’s platform, allowing retailers of all sizes to participate. The companies also noted that the program is opt-in, so retailers can choose whether to access the new retail media revenue.
Digits Agency stated that this is its first foray into the convenience retail industry. The company has spent over eight years providing retail media services to grocery chains and CPGs.
For more on how c-stores can maximize advertising with RMNs, check out “Revving Up With Retail Media Networks,” an article diving deep into the subject, in the October 2024 issue of NACS Magazine.