Kellanova is introducing an all-new lineup of crunchy Pop-Tarts snacks, as well as two new Pringles flavors, which will both appear first-in-market in the c-store channel exclusively at participating Pilot and Flying J stores across the country until mid-November.
Pop-Tarts Crunchy Poppers is the brand’s first crunchy offering and are available in two flavors: frosted strawberry crunch and frosted brownie crunch. According to Kellanova, the crunchy snacks are “a pop-in-your-mouth twist on Pop-Tarts with a crunchy exterior, a tasty filling and a layer of frosting and sprinkles in every bite.”
The two new Pringles flavors that are making their c-store channel debut are sweet chili sauce and bourbon BBQ. Kellanova noted that the Thai-inspired sweet chili sauce Pringles “pack the perfect balance of sweetness and spice” and combine “hot cayenne pepper and sweet sauce flavor.”
The bourbon BBQ potato crisps are described as “ideal for bourbon lovers,” and “offer a salty bite while bursting with sweetness and savory oak flavor.”
Earlier this month, Pilot offered BOGO deals for the whole month on a variety of drinks and snacks through its myRewards Plus app.
Pilot said that these deals come at a time when consumers are looking for more ways to maximize savings on everyday essentials. “These BOGO drink offers include brand favorites like Monster, Pepsi, Gatorade, Smartwater, Celsius, Liquid Death and more. And to sweeten the deals, there will also be weekly discounts on candy like Milky Way and Twix, as well as savory snacks from Quest Bars, Chex Mix and more,” said Pilot.