Parker’s Kitchen has joined the Axonet Retail Media Network (RMN), officially launching media assets in its stores now actively executing campaigns with its brand partners, Axonet said in a press release.

Utilizing RMN capabilities “will further enhance Parker’s Kitchen’s customer experience by introducing additional digital touchpoints with targeted offers and content, while also maximizing brand visibility and driving sales for its CPG suppliers,” Axonet said.

“At Parker’s, we’re elevating convenience by delivering not just quality and speed, but an exceptional experience that keeps our customers coming back,” said Darrin Samaha, VP of marketing for Parker’s Kitchen. “Partnering with Axonet enhances our ability to connect with our customers in more meaningful, personalized ways—right at the point of decision. The new in-store media assets are a natural extension of our brand experience and loyalty program, helping us create deeper engagement for our customers and stronger value for our supplier partners.”

“Parker’s commitment to elevating the customer experience through digital touchpoints has resulted in one of the most loyal customer bases in the industry. Combined with the Parker’s Rewards program, their new RMN assets, including in-store digital signage and in-store audio, gives brands powerful tools to deliver more targeted, meaningful campaigns throughout shoppers’ journeys,” said Patrick Raycroft, CEO and co-founder of Axonet.

Earlier this month, Parker’s Kitchen gifted Union Mission, a nonprofit organization dedicated to caring for the homeless community and offering emergency, transitional and permanent housing to those in need, funds to build Union Mission’s new 8,200-square-foot Resource Center in Savannah, Georgia.

“The new Resource Center will serve as the next step to bolster Union Mission’s successful Day Center at Grace House with services including case management, mental health counseling, workforce development, engagement and other wrap-around services that help individuals experiencing homelessness address barriers to employment and housing,” Parker’s Kitchen said in a press release sent to NACS.