7-Eleven Launches New Brand Campaign for Speedway Stores

The multichannel ad campaign highlights products with musician JD Eicher.

March 07, 2024

7-Eleven Inc. is launching a multichannel brand campaign for its Speedway stores, which operate in 36 states across predominately the Midwest and East Coast.

The campaign, which will run through 2024, highlights Speedway’s popular food and beverage products, including Big Gulp, Big Bite hot dogs, taquitos and 7-Eleven’s famous frozen Slurpee beverage, which is now available at all Speedway stores. You can watch the ads on Speedway’s Youtube channel here.

"We’re proud to unveil this new Speedway campaign which reinforces to our customers that in addition to being a favorite pit stop for fuel, Speedway is a destination for so much more—like craveable, high-quality snacks at a great value,” said Marissa Jarratt, 7-Eleven Inc. executive vice president, chief marketing and sustainability officer, in a press release.

The campaign will run with 15-second television commercials, 15- and 30-second radio spots, 06-, 15-, 30-second social media and online videos, streaming audio and video spots, out-of-home marketing, paid digital and search and programmatic display.

Musician JD Eicher will be the face of the campaign with his new take on the Speedway jingle, “There’s Always More at Speedway.” The musician caught Speedway’s attention after posting about his love for the brand on Instagram, and his music has previously been featured in ad campaigns for Virgin America Airlines and Olive Garden.

Speedway is also debuting branded merchandise, including hats, tees, sweatshirts and tote bags that can be purchased online. 7-Eleven currently has a robust merchandise assortment at 7Collection.com.

In February, 7-Eleven announced it was giving away free concert tickets for a year to 150 sweepstakes winners who purchase items through 7Rewards and Speedy Rewards memberships.

Both 7Rewards and Speedy Rewards were recently recognized on the list of America’s Best Loyalty Programs 2024 by Newsweek.