Hershey’s Debuts Snoopy & Friends Kisses for Valentine’s Day

Plus, the candy maker offers a peanut-shaped Reese’s.

January 08, 2024

The Hershey's brand and Snoopy teamed up to create new Hershey's Kisses Milk Chocolates with Snoopy & Friends Foils and Heart Box.

Hershey's Kisses Milk Chocolates with Snoopy & Friends Foils feature the Peanuts characters on 18 unique pink and red foils. Snoopy fans will recognize favorites like Woodstock, Charlie Brown and Lucy adorned on the Kisses treats in each bag.

"Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang," said Scott Shillet, VP, global hardlines and promotions at Peanuts. "Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey's Kisses, is the perfect way to add a little sweetness to the Valentine's Day season."

Here are Hershey’s new Valentine's offers:

  • Hershey's Kisses Milk Chocolates with Snoopy & Friends Foils (9.5 oz. bag)
  • Hershey's Kisses Milk Chocolates with Snoopy & Friends Foils Heart Box (6.5 oz. box)
  • Cadbury Caramello Miniatures (7.5 oz. bag)
  • Reese's Peanut Butter Cups Giant Heart Box (28.8 oz. box)

Hershey’s returning favorites:

  • Hershey's Kisses Chocolate Dipped Strawberry Flavored candies (9 oz. bag)
  • Hershey's Milk Chocolate Hearts King-Sized Bar (2.5 oz. King Size)

For the first time ever, Reese’s, another Hershey’s brand, is launching a new shape that’s not holiday-themed, reported Allrecipes.com.

The classic peanut butter cup has been transformed into a peanut-shaped treat.

The new Reese’s Peanut Butter Peanut Shapes are “currently available in select stores for a limited time only,” a company spokesperson told Allrecipes.

The new peanut-shaped Reese's is available in both regular and king sizes, with the latter being a two-pack.

With candy representing 3.55% of inside sales in 2022 (up 0.27 points from 2021), convenience retailers saw an average of $7,914 in sales per store, per month in 2022—an increase of 15.1% from 2021, according to the NACS State of the Industry Report® of 2022 Data. The candy category continues to be a sweet bet for c-stores. Read NACS Magazine’s Keeping it Sweet, and how retailers can rely on the candy category to consistently deliver profits.