The RaceTrac board of directors announced the promotion of Natalie Morhous to CEO of RaceTrac Inc. The leadership change was effective January 2, 2024, the company said in a press release.

Morhous succeeds Max McBrayer, whom she partnered with on RaceTrac’s business decisions and strategy development since February 2019. Together, they led the company through a global pandemic, shifted RaceTrac’s growth strategy to expand to new markets and new prototypes and finalized RaceTrac’s acquisition of Gulf Oil.

“The board is thrilled to share the news that Natalie Morhous will be assuming the role of chief executive officer,” said Max Lenker, a board director at RaceTrac. “Having observed Natalie’s leadership as RaceTrac’s president, we are confident in her ability to continue to lead our organization to even greater heights as CEO.”

In her 11 years with RaceTrac, Morhous has served as director of strategy and development, executive director of strategy and solutions, executive director of Energy Dispatch, vice president of Energy Dispatch and most recently as president of RaceTrac Inc. Prior to joining the company, she worked as a consultant with SRA Touchstone Consulting Group and Acquisition Solutions Inc. According to the company, “As a third-generation leader in the family-owned business, Morhous has been a TracFanatic since birth.”

“It is an honor to step into the role of CEO for the company my grandfather began nearly 90 years ago,” said Morhous. “It is with great anticipation that I take on the challenge of serving our nearly 10,500 team members and the nine million guests who visit our stores each week. I am grateful for Max’s mentorship and step into this role confident in the strategy we have developed and the team we have in place.”

Morhous joined RaceTrac in 2012. Since then,  the company’s store count has grown over 40 percent, “all thanks to the amazing team members we have serving our guests each day,” said Morhous. “It has been the honor of my career to serve RaceTrac’s people and our guests each and every day and I look forward to continuing that as CEO.”

Headquartered in Atlanta, Georgia, RaceTrac is the 22nd largest privately held company in the United States. The company has been in business since 1934. RaceTrac has nearly 800 retail locations representing the RaceTrac and RaceWay brands in 13 states.