Krispy Krunchy Chicken Opened 480 New Stores in 2023

The brand finishes the year with nearly 3,000 locations.

January 04, 2024

Krispy Krunchy Chicken is celebrating what the company touts as record-breaking success in 2023. The hot food concept has nearly 3,000 locations, aided by the opening of 481 new units in 2023.

Key highlights of the year include a record-setting average of 40 store openings per month.

According to the company, Krispy Krunchy is focused on strengthening its proposition for operators and its customers as part of renewed operations, marketing and supply chain functionality.

"Our growth this past year focused on three key components to success: optimizing our menu and procedures for ease of operation, building brand awareness and, of course, continuing to serve delicious fried chicken and sides," said Jim Norberg, president of Krispy Krunchy Chicken. "From investing in insights work, to enhancing our training and operations support, to bringing in top talent to lead our marketing efforts, to rolling out a new menu and overhauling our brand look—the future is bright for our great brand."

The brand also implemented operational improvements, including an expansion of its field support team. This new structure allows the brand to visit operators more frequently to deliver extended training and support. This expansion also includes the creation of a new team solely focused on new store openings, optimizing speed and efficiency to meet the growth demand.

Krispy Krunchy has also added staff across all departments with talent from the restaurant, QSR, convenience store and foodservice spaces. Moving into 2024, hiring will continue to support the accelerated growth of the brand and its operators.

"We're excited to carry this momentum into 2024 and firmly solidify our position as everyone's favorite fried chicken," added Norberg.