Rich’s and Funfetti Team Up for Sweet Treats

A new Funfetti single slice cheesecake is designed for c-stores.

January 04, 2024

Rich Products (Rich’s) and Funfetti announced a partnership that brings new offerings to convenience stores. The duo introduced Rich’s new individually wrapped Funfetti Cheesecake Single Slice. The sweet treat is exclusively sold in convenience stores and in-store bakeries, the companies said in a press release.

The birthday cake-flavored cheesecake slices are filled with colorful candy bits on top of a graham cracker crust, drizzled with decorative white icing. According to the announcement, the “retail-ready” treats can be in the grab-and-go cooler or can be unwrapped and served from the foodservice counter.

“At Rich’s, we’re always looking for unique ways to create more value for our customers,” said Lauren Lopez, senior vice president, foodservice. “We’re excited to expand our broad portfolio to include the iconic Funfetti brand. Both Rich’s and Funfetti have a long history of delivering innovative products and inspiring celebratory moments, so this collaboration is a natural fit.”   

The 3.25-ounce Funfetti Cheesecake Slice comes 24 per case, with a shelf life of 365 days frozen and five days refrigerated. Retailers can expect new additions to Rich’s Funfetti portfolio in 2024.

In May 2023, NACS Convenience Voices shared moment-of-truth insights from more than 6,500 convenience customers, and one out of five (20.1%) said they left the store with an impulse purchase. Respondents indicated that they eat with their eyes first. Read Understanding Impulse Buys to learn more.

NACS Convenience Voices is packed with valuable, proprietary insights you can only get from NACS. Retailers can access to the latest industry metrics at NACS State of the Industry Summit in Chicago, IL, April 3-5, 2024, where you can learn more about shopper preferences, finance, labor, store operations, merchandising and motor fuels. Register today.