Black Buffalo Inc., a smokeless tobacco alternative company, launched new packaging graphics across its portfolio of products. Beginning in September 2024, the company will begin shipping its redesigned nicotine-containing SKUs to Black Buffalo's national network of wholesalers for further distribution into leading retailers across the United States.

The company's redesign features “striking color schemes, and amplified branding elements have been specifically designed for high visibility and increased presence on the backbar of retailers, and this new brand design serves as the culmination of hundreds of hours of adult consumer research and retailer feedback sought by Black Buffalo,” the company said.

According to Black Buffalo, the new design strongly aligns with Black Buffalo's core marketing principle of not attracting former or never users (including youth) of tobacco and/or nicotine.

Black Buffalo's new lid graphics will have cohesive colorways featuring a distinct design inspired by the company's namesake, a Cape buffalo, which embodies loyalty, respect, and community, all brand pillars of Black Buffalo's products.

According to the press release, “the Company's nicotine pouches SKUs will wear a spotted color gradient, distinct to each variety, representing a clean and contemporary design for these more progressively oriented products. Black Buffalo's long cut dip SKUs will wear a sunset-style color halo, distinct to each variety, which pays homage to the authenticity and tradition of long cut. The new lid graphics will also introduce a white icon for adult consumers and retail store staff to more easily identify products on the backbar by format for pouches and long cut, respectively.”

According to the company, Black Buffalo’s products can be found in over 12,000 leading convenience stores and smoke shops nationwide.