Weigel’s announced that the Budweiser Clydesdales are making an exclusive appearance at Weigel’s Alcoa, Tennessee, location on Thursday, November 9.

“Witnessing the Budweiser Clydesdales gracing our store with their presence is a heartfelt reminder of the values that have defined our brand for generations—quality, community and tradition. This event showcases the magic of coming together, and I'm delighted to share it with our loyal customers and friends. It's a moment that makes us all proud to be a part of the Weigel's family," stated Billy Weigel, owner of Weigel's.

Customers will be able to witness the eight-horse hitch as it is harnessed and attached to the red beer wagon, an emblem of Budweiser's storied heritage. These appearances are among the hundreds made annually by the traveling hitches, which have their origins dating back to the mid-1800s when Canadians of Scottish descent introduced the first Clydesdales to America.

“The Budweiser Clydesdales at Weigel's is a truly magical moment. It's a testament to the enduring spirit of tradition and quality that both these iconic brands represent. We are proud to share this enchanting experience with our community, and it's a reminder of the extraordinary moments we can create when we come together," said Nick Triantafellou, director of marketing at Weigel's.

In August, Weigel’s announced a collaboration with a NIL athlete. With the revisions to NIL laws, the Tennessee-based convenience retailer partnered with Squirrel White, wide receiver on the University of Tennessee football team. During the season, Weigel’s will give away a six-pack of Coca-Cola to its MyWeigel's Rewards members every time White scores a touchdown.

For more on c-stores and NIL deals, check out “A Slam Dunk for C-Stores” in the October 2023 issue of NACS Magazine.