Dr Pepper announced its 2023 limited-edition flavor with the launch of Dr Pepper Hot Take. According to a company press release, the beverage is a “fiery turn” on the drink, “harnessing the bold flavors of spicy peppers and honoring the sport and all of the hot takes that come with college football fandom.”

Members of the Pepper Perks program can get their hands on Dr Pepper Hot Take in two different ways. For one, they can log in or enroll in the Pepper Perks program from home and play scratch-and-win for a chance to win one of many prizes, including the new flavor. Or fans can redeem 3,000 points to secure Dr Pepper Hot Take for themselves.

The limited-time offering is only available while supplies last. 

"Dr Pepper is taking bold flavor steps with the launch of Dr Pepper Hot Take, and it is a testament to our commitment to bringing fans sensational new products," shared John Alvarado, SVP of Dr Pepper brand marketing. "Every year, we celebrate college football fandom and the new flavor is a 'hot take' on the well-loved tradition of sport and spice."

At the recent NACS Show, beverage manufacturers were leaning into the spicy trend.

Coca-Cola promoted Spiced Coke at the show, and the line will be available in regular, zero sugar and raspberry. The flavors will hit the shelves in February 2024.