Upside and Circle K Renew Partnership

The partnership is bringing cash-back opportunities for merchandise to over 4,000 locations.

November 01, 2023

Upside, which describes itself as “a digital marketplace that connects millions of consumers with brick-and-mortar retailers,” and Circle K have renewed their partnership for fuel-related offers at more than 5,200 locations and are introducing cash-back opportunities for convenience store merchandise at over 4,000 locations across the United States.

According to a press release from the company, Upside offers personalized promotions to help incentivize new customers to visit gas stations on the platform and to incentivize infrequent customers to visit more often. With the app’s convenience store feature, Upside presents its users c-store offers that drive increased pump-to-store conversion, trip frequency and basket size.

"Circle K is constantly looking for ways to introduce its brand to new customers," said Matthew Solly, head of global fuels and car wash category management at Circle K. "Thanks to our collaboration with Upside, we’re engaging with consumers whom we might not have otherwise reached. When Upside successfully brings these individuals to our locations, we have the opportunity to transform them into devoted and loyal customers.”

Upside announced this year that it has doubled the number of retailers on the platform and is now working with over 100,000 gas stations, c-stores, grocery stores and restaurants in all 50 states and Washington D.C.

"The retailers leading the market today know that a variety of digital tools are required to grow consumer wallet share," stated Sam Berkovitz, vice president of account management for fuel and convenience stores at Upside. "Circle K serves as a prime example.” 

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