Oklahoma-based OnCue partnered with Folds of Honor from April to June of this year to “provide educational scholarships to families of America's fallen or disabled military and first responders. With every charitable cup purchased, OnCue donated 50 cents to this cause,” the retailer said in a press release sent to NACS. The retailer raised $15,000 for Folds of Honor through the cup sales.
OnCue’s partnership with Folds of Honor benefits military and first responder families by funding education through private schooling, tutoring, college education and technical or trade school programs. During the 2024-2025 academic school year, Folds of Honor Oklahoma awarded 410 educational scholarships, totaling over $1.9 million in educational impact, per the release.
“Folds of Honor is an excellent organization that honors those who serve us and their families,” said OnCue President Laura Aufleger. “We are thankful to be able to take a small part in impacting such a great cause.”
OnCue said the collaboration continues the company’s tradition of giving back to the community. Over the past seven years, OnCue has contributed more than $468,000 to various non-profit organizations through the charitable cup program.
In other recent OnCue news, earlier this year NACS Daily reported that OnCue partnered with the Regional Food Bank of Oklahoma, Our Daily Bread and other food pantries to minimize hunger and food waste.
OnCue collects products from each store annually as it refreshes item selection. In 2024, OnCue collected $91,353.28 worth of non-perishable and personal care items. This is equivalent to 6,843 pounds of food, translating to 5,702 meals provided, the retailer said.
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