Casey’s Lays Out 3-Year Strategic Plan

The convenience retailer unveils plans to drive store growth, accelerate its food business and enhance operations.

June 29, 2023

Casey’s General Stores announced its new three-year strategic plan, focusing on five key initiatives.

“Casey’s has delivered exceptional performance over the last three years, growing our inside same-store sales by 6.5% this past fiscal year and expanding our footprint by over 350 stores since 2020,” said Casey’s president and CEO Darren Rebelez.

The initiatives include:

Grow store count: Casey’s will continue to grow its footprint through organic growth and acquisitions. The company is targeting the addition of 350 stores by the end of fiscal year 2026.

Accelerate the food business: Through an insights-driven innovation process, Casey’s will elevate convenient food aligned to guests’ needs, providing menu options that are craveable and exclusively at Casey’s.

In addition to prepared food, Casey’s will expand its private label offerings, building on over 300 snack and beverage options. In fiscal year 2023, Casey’s private label products reached over 9% penetration in both units and gross profit dollars in its grocery and general merchandise category.

Enhance operational efficiency: Across the organization, Casey’s new strategic plan will enable operational improvements that drive efficiency and decrease costs through data-driven decision-making. In addition, Casey’s is implementing new digital store tools for team members and guests to improve their experience and lower operating costs.

“We have made significant progress in evaluating how things get done in our stores and working to make it easier to run our stores and serve our valued guests. I appreciate the continuous improvement initiatives our teams have taken on, and we look forward to continuing to improve our operations,” said Rebelez.

Nurture community-first culture: Over the next three years, Casey’s will continue to build a culture that drives performance and exceeds customer expectations, putting service first and taking pride in caring for their guests, their communities and Casey’s team members.

Since 2020, Casey’s, with the help of its supplier partners and generous guests, has enabled nearly $15 million in donations to its communities. This includes more than 260 Cash for Classrooms grants to schools and education organizations, over 60 student scholarships, support of 770 services needed by veterans and 30 million meals through its partnership with Feeding America.

Build financial strength: With its resilient business model and proven track record of driving growth and delivering results, Casey’s is well positioned to perform through the economic cycle. The company’s strategic plan is a continuation of its accelerated growth, with the goal of growing EBITDA at an 8% to 10% compound annual growth rate.

“Casey’s has proven time and again that we are a resilient business, well-positioned to continue delivering long-term value for our shareholders,” said Rebelez. “I’m proud of the hard work and dedication of the Casey's team and excited for our relentless pursuit of the growth opportunities ahead of us over the next three years.”

How are you staying connected to your community? Learn how you can get involved ahead of the NACS Foundation’s annual celebration of hometown heroes during 24/7 day on July 24, which honors first responders and local c-stores who keep them going.