The Pinnacle Corporation, a c-store software solutions company, announced that it has achieved certification with its Affiniti Cloud POS Solutions to offer TruAge.

Developed by NACS and Conexxus, its standards-setting partner, TruAge, is an innovative, universally accepted age-verification system that makes it more accurate to verify a customer’s age when purchasing age-restricted products. TruAge also makes identity theft difficult. The age-verification program is free to retailers, consumers and point-of-sale (POS) providers to ensure accessibility and support the program's wide adoption.

Pinnacle’s Affiniti is the first cloud solution to complete this certification.

“This announcement significantly expands the potential reach of TruAge within the convenience store channel for companies of all sizes and sends the message that we are serious about transforming the age-verification process while also keeping adult products out of underage hands–and so are the industry’s leading brands like Pinnacle,” said Kyle McKeen, CEO of TruAge.

The completion of the TruAge integration offers retailers the capability of scanning not only driver's licenses but also digital IDs. With the TruAge app, launching in early 2024, customers will be able to present a QR code at the point of sale, representing a digital age verification, while also displaying a picture for the cashier to verify.

“We completed the initial integration of our Affiniti Cloud POS Solutions with TruAge in 2021,” said Peter Steele, vice president of research and development at Pinnacle, “Now with the additional integration to include QR code scans, we’re excited to offer our Affiniti Cloud customers this additional functionality to securely verify their age-restricted products.”

Learn more about the TruAge program and opportunities to participate at www.mytruage.org.