Pilot Rounds Up the Change for American Heart Association

Meanwhile, CF Altitude raised $300,000 for Make-A-Wish.

February 02, 2023

ALEXANDRIA, Va.—Pilot Company announced it is launching its annual round-up campaign during the American Heart Association's Life is Why cause marketing campaign.

This is the sixth year Pilot has supported the campaign, which encourages heart health. Customers can donate at participating Pilot, Flying J or One9 Fuel Network travel centers throughout the month of February.

This year, Pilot is also promoting heart health and safety among its 30,000 employees, providing virtual, hands-only CPR training, resources to find nearby CPR classes, virtual cooking classes and other health and wellness tips.

"For the past six years, we've been honored to help support the life-saving work of the American Heart Association through paper hearts and round-up purchases," said Brian Ferguson, chief merchant of Pilot Company. "We're excited that this year's campaign also focuses on the importance of CPR. By rounding up your purchases at Pilot and Flying J stores during Heart Month, you are helping the American Heart Association and the Canadian Heart & Stroke Foundation save lives."

Participating Flying J travel centers in Canada will be extending their support of the Heart Month Campaign throughout the entire month of February this year, with donations benefiting the Heart and Stroke Foundation of Canada.

Pilot Company's fundraising initiatives include:

  • Paper Hearts: $1, $3 and $5 paper hearts will be available for purchase at participating travel centers all February to benefit American Heart Association in the U.S. and Heart and Stroke Foundation in Canada. 100% of the proceeds will go directly to the organizations.
  • Pin Pad Round Up or Donation: Throughout February, customers can round up their purchase to the nearest whole dollar or elect to donate other amounts on the pin pad during checkout to the American Heart Association or Heart & Stroke in Canada. 100% of the proceeds will go directly to the organizations.
Meanwhile, Alta Convenience stores and sister company Petro Marts have raised over $300,000 for Make-A-Wish. CF Altitude LLC, the parent company of both brands, has locations in Colorado, Illinois, Kansas, Missouri, Nebraska, New Mexico and Wyoming, and the funds raised in each state will go directly to that state’s Make-A-Wish chapter.

“A reason why CFA loves to partner with Make-A-Wish is that all the money raised in the state the store is in will go directly to that state’s Make-A-Wish chapter,” wrote CF Altitude in a press release. “That brings the communities around these stores together because they know that they could not only be helping a child and family in need but possibly a neighbor.”