Boston-based Gulf Oil announced a multi-year partnership with the Boston Celtics. The partnership includes a variety of highly visible marketing assets, including nationally televised courtside LED signage and center-hung scoreboard messaging, as well as gametime Gulf gas card giveaways during certain Celtics home games.
Outside of the arena, the Gulf brand will utilize Celtics digital platforms to provide fans with offers to save at the pump at participating Gulf locations with the Gulf Pay mobile app.
"Gulf and the Celtics are two organizations with rich history in the Boston area. We are excited to continue our partnership with such a successful franchise and to support the fans and youth throughout the greater Boston community," said Nikki Fales, Gulf Oil vice president of marketing and payments.
During each season of the partnership, Gulf will also support five youth athletes from greater Boston by paying their enrollment fee for one week of Jr. Celtics Academy (JCA) summer camps presented by New Balance, where campers experience the one-of-a-kind opportunity to learn the fundamentals of basketball.
"We are excited to extend our partnership with Gulf, a great Boston-based company," said Ted Dalton, Boston Celtics chief partnership officer. "We're also thrilled about Gulf's support of our Jr. Celtics Academy programming, where through their generosity, Gulf will provide opportunities during each summer of the partnership for underprivileged children to participate in our JCA summer camps."
In July, NACS Daily reported that RaceTrac signed a definitive agreement to acquire Gulf Oil LLC. As part of the transaction, RaceTrac acquired Gulf’s nationally recognized fuel brand, all of Gulf’s branded distributor and license agreements and the exclusive rights to market fuel at Gulf’s retail locations along the Massachusetts Turnpike.