UPCOMING WEBINAR: Flavor Forward in Beverage Alcohol

Join NACS and industry experts for a discussion of past and future trends in the adult beverage industry.

December 08, 2023

Join NACS and industry experts for the upcoming webinar “Pouring Innovation: Flavor Forward in Beverage Alcohol.” This webinar will be exploring past and present trends on “flavor forward” innovative products within the beverage alcohol category.

Attendees will hear from a panel of industry experts as they discuss emerging trends, challenges and the future of flavor.

The discussion will cover the flavors at the forefront of beverage alcohol innovation, including those in craft beer, whiskey and ready-to-drink beverages (RTDs). Speakers will also address how flavors impact shopper tolerance for pricing in the c-store environment.

Speakers will also address the question: What does the future hold for flavors in BevAl?

Presenters at the webinar include:

Jason Zelinski, vice president of retail North America, NIQ. Zelinski spent the first half of his career with Walmart and Sam’s Club in merchandise operations followed by NielsenIQ where he works with leading retailers in the grocery, drug and convenience channels.

Jon Berg, vice president of BevAI thought leadership, NIQ. Berg has worked in the beverage alcohol industry for 18 years. His previous work has included MillerCoors, Bacardi USA and Moet Hennessy. Now within the thought leadership framework at NielsenIQ, Berg is working across BevAl segments to develop insights that can support and define NIQ client success.

Kaleigh Theriault, client manager, BevAI thought leadership, NIQ. Theriault has been involved with the beverage alcohol category for the last three years working on thought leadership and client specific business questions and projects.

James Fortescue, senior category manager for beer/wine and spirits, BP. Fortescue has 11 years of retail experience overall and four years at BP as category manager of alcohol and senior category manager of alcohol for the United States.

Register today for this webinar taking place on Wednesday, December 13, at 2:00 p.m. EST.