Nevada-based Terrible Herbst Oil Company is partnering with Upside to add 84 of its Terrible’s convenience stores and gas stations to its digital marketplace.

According to a company press release, the partnership “will help Terrible’s access a broader audience and incentivize both new and occasional customers to choose their gas stations over competing options, thanks to personalized promotions within the Upside platform.”

“At Terrible’s, we continually seek out innovative avenues to introduce our brand to new consumers and enhance brand loyalty among our current customers,” said Sam Zanini, vice president of revenue management, data analytics and financial planning and analysis at Terrible’s. “We're excited to collaborate with Upside to offer cash-back incentives that serve the interests of our prospective and existing customers and measurably contribute to our business.”

Upside describes itself as “a digital marketplace that connects millions of consumers with brick-and-mortar retailers.”

"A defining feature that sets Upside apart is that we deliver proven incremental sales to gas stations and c-stores by filling their excess capacity with new, profitable transactions,” said David Poulnot, VP sales, fuel and convenience at Upside. "We’re excited to help Terrible’s boost their brand loyalty and drive more consumers to their fuel sites in a way that’s measurable and proven."

In November, NACS Daily reported that Circle K and Upside renewed their partnership for fuel-related offers at more than 5,200 locations and are introducing cash-back opportunities for convenience store merchandise at over 4,000 locations across the United States.

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