In a recent press release, Royal Farms announced the new merchandise will be available beginning September 1.

Fans of the c-store can wear “I Love RoFo” hoodies as well as Royal Farms-branded beanies and caps. Royal Farms’ “World-Famous Chicken” tagline is embroidered on a navy blue cap with a chicken drumstick and the retailer’s logo.

Customers can also purchase fried chicken drumstick-shaped keychains from the line.

“Royal Farms loves seeing our RoFo fans represent. We are thrilled to release our fall 2023 merch for all to enjoy,” said Aliyah Atayee, public relations manager. “We encourage customers to shop online and tag us on social media showing off their swag items for a chance to be featured!”

Branded merchandise is becoming more popular among convenience stores and QSRs. Panera launched its online merchandise storefront in May 2023.

In August, 7-Eleven added to its wearables collection with golf-inspired garb. Fans of 7-Eleven can bring their brand to the green with items like polos, retro button ups, bucket hats, golf balls, tees and can coolers. The convenience retailer has also debuted a birthday line and a slurpee line designed around the “Anything Flows” campaign as well as products for holidays like Valentine’s Day.