Trolli is releasing collectible Trolli x PUBG packs now through December 2023 that feature characters from battle royale video game PUBG: BATTLEGROUNDS. The candy company has also formed a fan collective called the Sour Brite Squad.
The limited-edition Trolli packs, Trolli X PUBG, will feature four popular PUBG characters and offer fans access to in-game content. Fans will also have the chance to collect four Trolli character skins as a part of the exclusive in-game content. Starting September 1, fans can get a free skin with every purchase and join the Sour Brite Squad, which includes players with the Trolli-inspired outfits.
“More than 50 percent of Trolli consumers identify as avid gamers, so we know that our Trolli brand is closely connected to the culture,” said Hope Hruska, brand manager for Trolli. “We’re always looking for unexpected ways to show up for the gaming community which is why we’re excited to merge Trolli’s neon brite world with PUBG: BATTLEGROUNDS and bring to life iconic elements of the game that gamers have never seen before,” according to a company press release.
Trolli will also be attending PAX West, the largest video and tabletop gaming convention in the United States, September 1-4. During the convention, attendees will have the opportunity to participate in a real-life scavenger hunt searching for six-foot tall Trolli-themed crates, replicas of the ones in the video game, PUBG: BATTLEGROUNDS. It will also have QR codes for fans to scan and unlock limited-edition skins.