Chevron Refreshes Texaco-Branded Stations

And Royal Farms opens more Virginia locations.

August 23, 2023

Chevron is giving Texaco-branded stations a refresh. The first station with the updated design opened in Austin, Texas, last month.

According to a company press release, the remodels will focus on elevating the customer experience by updating “the core retail brand elements, including an evolved color scheme that creates a lighter, brighter and more inviting space; 3-D canopy design; modern pole sign options to be more visible to drivers; noticeable pump flags; and emphasis on our industry-leading Texaco with Techron fuels.”

"The Texaco brand has a long and proud legacy and we are excited to continue that history with this all-new retro-modern image at our stations," said Claudia Olvera Ibbott, fuels advertising manager. "Retailers and marketers can choose between our Standard and Flagship image tiers–each offers a more inviting look with eye-catching canopy elements, new POP placements, strategic Techron callouts and a brighter star for customers who rely on Texaco for reliable fuels.”

By the end of 2026, Chevron intends to update all existing Texaco-branded stores and use the modern refresh on any new builds.

Royal Farms is opening its first location in Richmond, Virginia, as well as an additional location in Virginia Beach, later this month.

The newest Virginia Beach location will offer customers access to 16 fuel pumps, a carwash and Royal Farms’ proprietary foodservice offering including its fried chicken.

According to a company press release, “Royal Farms is proud of the efforts we take to contribute to Virginia’s communities. Opening our first store in Richmond will allow more Virginians to have access to our convenient, well-lit gas stations and [popular] food options. Richmond is a historic city with a strong food scene, and we are excited to add Royal Farms as another delicious option,” said Lisa Daley, district leader for Royal Farms.

Advertisement
Advertisement
Advertisement