The new, limited-edition candy from Wonka is purple, hat-shaped gummies in four flavors, strawberry watermelon, raspberry grape, orange strawberry and magic berries. There is a sweet, tongue-dying blue filling in each gummy.

Wonka Candy is releasing the candies ahead of the “Wonka” movie’s premiere December 15.

Ferrero Candy Company, parent company of Nestlé’s Wonka Candy, is also partnering with Warner Bros., production company for the “Wonka” movie, to bring fans a text-to-win sweepstakes called Dream It & Do It. According to a company press release, “With every purchase, fans will receive $5 in movie rewards to see the movie in-person (while supplies last) and have the chance to win a Warner Bros. Studio Hollywood Deluxe Tour for four people and other great prizes.”

"For decades, the name 'Wonka' has been synonymous with sweet treats that bring joy, wonder and the magic of childhood to people of all ages," said Greg Guidotti, chief marketing officer at Ferrara Candy Co. "And with the anticipation of the new ‘Wonka’ movie, we are excited to help bring the film to life through the return of the Wonka brand to sugar confections with the new Magic Hat Gummies. With this innovation, our goal is to create fun and imaginative experiences through candy that offers fans a little bit of magic with every bite."

The gummies will be available at Walmart stores starting September 1 with a nationwide rollout to all retailers September 28.

Is your c-store space optimized for impulse sales? Learn about the impact of impulse sales on in-store revenue and how to develop effective layout techniques in your space at the “Hot Takes: Impulse Strategies for Modern Convenience Retail” education session at the NACS Show this October in Atlanta.