C-Stores Offer Spooky-Good Deals on Pizza

Halloween is a top day for pizza sales.

October 31, 2022

ALEXANDRIA, Va.—Halloween is one of the busiest pizza sales days of the year, according to the American Pizza Community. Convenience stores are making the holiday easier on consumers who are busy celebrating the spooky day with pizza promotions.

High’s is offering its High’s Rewards members a buy-one-get-one free deal on 14-inch pizzas.

“This deal offers a quick option available for families heading out to trick or treat on Halloween,” according to High’s.

The offer is valid for one-time use on October 31 and available at participating locations through High’s Rewards.

7-Eleven is also offering its 7Rewards and Speedy Rewards loyalty members a buy-one-get-one-free deal on any large pizza on October 31 and $5 large pizza all Halloween weekend long. Both offers are available at participating 7-Eleven, Speedway and Stripes stores.

"Halloween is the second highest day for 7-Eleven's pizza sales all year, which we attribute to its ability to feed families, neighborhoods and communities quickly at a great value," said 7-Eleven's Senior Director of Hot Food Vareesha Shariff. "And what does 7-Eleven have that other pizza places don't? Candy. With a variety of flavors for everyone to enjoy, 7-Eleven's oven-baked and ready-to-eat pizzas are the most perfect complement to every sweet treat. You could say it's love at first bite!"

7-Eleven recently dropped Halloween-themed apparel on 7Collection, the brand's online merchandise shop. Featuring a variety of tees and hoodies, this collection is only available through the end of October.

Casey’s is offering a Jack-O’-Lantern-shaped pizza for a limited time through Halloween. Customers can also get $5 off a large pizza on first orders, plus the c-store is offering buy-one-get-one-half-off any large pizza, among other pizza promos.

Convenience stores could be taking market share from quick-serve restaurants, as food sales at c-stores have increased to over 20%, according to new research from Cardlytics, and the industry’s share of food sales has increased from 18.42% to 21.39% since 2019.

Cardlytics says c-stores have the advantage for foodservice options due to quicker prep time, more variety and short wait times. The average wait at a QSR is about seven minutes, but it’s only four minutes on average to get your food at a convenience store.

According to NACS State of the Industry data, foodservice accounted for 22.5% of in-store sales in 2021—significantly higher than the 16.8% reported a decade ago.