Instacart Launches Branded Credit Card

The Chase card offers 5% unlimited cash back on Instacart purchases that can be used to pay for Instacart orders.

July 25, 2022

Instacart Mastercards

SAN FRANCISCO & WILMINGTON, Del.—Instacart has partnered with credit card company Chase to launch an Instacart-branded credit card. The Instacart Mastercard credit card is the first credit card from Instacart.

Card holders will earn 5% unlimited cash back on Instacart purchases; 5% cash back on travel purchased through the Chase Travel Center; 2% cash back on restaurants, gas stations and select streaming services; and 1% cash back on all other purchases. In the future, card holders will be able to use cash back rewards to pay for all or part of an Instacart order.

“At Instacart, we’re always looking for new ways to provide value for our customers, and now more than ever we’re helping them maximize rewards on their everyday household shopping,” said Heather Rivera, vice president of strategy, corp dev and partnerships at Instacart. “We’re proud to partner with Chase for the first-ever Instacart credit card that will offer yet another way to access rewards both on and off the Instacart platform.”

For a limited time, the first 10,000 consumers to apply and be approved for the Instacart Mastercard will receive a $200 Instacart credit and one year of free Instacart+ automatically upon approval. After the first 10,000 cardmembers, every new cardmember will receive a $100 Instacart credit and one free year of Instacart+.

Instacart recently overhauled its subscription service program Instacart Express, renaming it Instacart+. The service offers free delivery, credit back, reduced service fees and the ability to share subscriptions. The company said on average Instacart subscribers spent nearly two times more each month compared to nonsubscribers in 2021.

The company also recently launched a new Cart Star program, which will reward its in-store shoppers for their work, with incentives via three tiers. Shoppers at all levels of the Cart Star program will have access to cash back on gas and car maintenance discounts via partnerships with Upside and CarAdvise, respectively. Instacart is also partnering with additional rewards providers, such as, to help shoppers with backup care for their loved ones, including children, senior family members or pets, when it's needed.

Last month, Instacart partnered with Walmart Canada on a virtual convenience store pilot for customers in the Greater Toronto Area.