ALEXANDRIA, Va.—DoorDash will now complete a two-step verification of a customer’s age when ordering alcohol via the delivery app, reports the Verge. Users who are buying alcohol already upload a picture of their ID into the app, but now DoorDash drivers also will scan their IDs when they arrive with the order.
The company piloted this process in Dallas, Detroit, Miami, Phoenix, Portland, Oregon, Seattle and Northern Virginia, but now it will be a mandatory process for all DoorDash customers.
DoorDash has been delivering alcohol since 2016, starting with a test in California, and then eventually expanding the service to 20 additional states last September. In 2020, California’s Department of Alcohol Beverage Control found that food delivery services, such as DoorDash, Uber Eats and Postmates, were contributing to an increase in alcohol deliveries to underage customers.
In late 2021, 7-Eleven partnered with alcohol delivery platform Drizly to deliver alcohol from over 1,200 7-Eleven stores in the U.S. in under an hour. 7-Eleven successfully tested the Drizly program in 190 stores. Also in 2021, 7-Eleven paired up with Minibar Delivery to provide on-demand alcohol delivery in more than 50 U.S. cities in select markets in Florida, Texas and Virginia.
The e-commerce of alcohol lifts sales and attracts new customers, according to a March 2021 NACS Magazine feature. For more on alcohol delivery and how c-stores can get started in the profitable business, read “Cheers to Home Delivery.”