Honor Hometown Heroes on 24/7 Day This Sunday

There’s still time for convenience retailers to get involved and celebrate their community heroes.

July 22, 2022

A Day for Heroes is 247 Day

ALEXANDRIA, Va.—This Sunday is 24/7 Day—a day where an estimated 30,000 convenience stores across the country will celebrate their hometown heroes, including first responders, medical personnel, 9-1-1 professionals and Red Cross volunteers who work 24/7 to ensure people don’t face emergencies alone.

It’s not too late for convenience retailers to get involved in 24/7 Day. Visit www.247day.org to sign up and show support.

“Convenience retailers are often the first supporters to first responders. Thanks to their 24/7 operations, convenience stores are often the only place open to serve first responders and medical personnel working overnight hours. Convenience stores also help ensure fuel, water, food and other necessities are available for emergency workers and customers during the duration of disaster events and have been instrumental as the COVID-19 pandemic continues to impact daily life,” said Stephanie Sikorski, executive director of the NACS Foundation.

Sikorski said on a recent NACS Convenience Matters podcast episode that the power of 24/7 Day is that it’s not a one-size-fits-all celebration—retailers who participate can tailor their recognition of these individuals.

“It’s about showing up and doing it in a way that’s true to who you are as a brand, and as a company,” she said.

Some convenience retailers, such as Yesway, Allsup’s and Texas Born, are honoring police, fire, EMTs, doctors, nurses, health practitioners, Red Cross volunteers and 9-1-1 professionals with free water, snacks and drink specials.

Other convenience retailers, such as Rutter’s, are honoring frontline workers. Frontline workers will receive a free meal at Rutter’s as a thank you for their hard work and dedication.

24/7 Day also supports the American Red Cross by raising awareness and donations for this vital organization, while spotlighting the convenience store industry’s importance in supporting all local heroes in the communities in which they serve.

On average, the American Red Cross assists more than 21,000 people every day providing everything from disaster relief and support to humanitarian aid. For every $1 Red Cross donation, 90 cents is invested in delivering care and comfort to those in need.

Companies and organizations participating in this year’s 24/7 Day celebration include Sheetz (the 2022 “Community Advocate” sponsor), 1 Stop, Admiral, Apple Market, BreadBox, California Fuels and Convenience Alliance (CFCA), Casey’s, The Convenience Group LLC, Delek, ExtraMile, E-Z Mart, Fas Mart, Fast Market, GPM Investments, GSTV, Handy Mart, High’s, Holiday Station stores, The Hub Convenience Stores, Huck’s, Jiffy Stop, Jiffi Stop, Li’l Cricket, Loop Neighborhood Market, Minit Mart, NENA, Next Door Store, Pilot Company, Quik Stop, R-Store, RaceTrac, Rapid Refill & Garrett’s Family Market, Roadrunner Markets, Rutter’s, Scotchman, Shore Stop, Spinx, St. Romain Oil, Sudden Service, Town Star, Twice Daily, Village Pantry, Wakepoint, Wawa, Yesway, and Young’s.

In addition to visiting a convenience store on 24/7 Day, the NACS Foundation invites the public to also take part by:

  • Donating to the American Red Cross directly to support its work in communities
  • Using the hashtags #247Day and #ConvenienceCares to show your support for hometown heroes
  • Sharing stories of appreciation for first responders, medical personnel, 9-1-1 professionals, Red Cross volunteers and other local heroes in their community on social media

Learn more about 24/7 Day and how convenience stores care for their communities on July 24, and every day of the year, in the NACS Convenience Matters podcast episode “How Retailers Support Local Heroes Around the Clock.”

More information, along with a complete listing of participants, is available at 247Day.org.