SAN FRANCISCO—Uber Eats is partnered with Midwest grocer Meijer to offer grocery delivery in Illinois, Indiana, Kentucky, Michigan, Ohio and Wisconsin. The service is available in nearly all of Meijer’s 250 locations.
"Meijer is known for freshness—fresh food, fresh thinking and a focus on innovation makes them a natural partner for Uber," says Christian Freese, Uber's head of grocery and new verticals across the U.S. and Canada. "We're thrilled to be bringing their fresh selection to Uber and Uber Eats across much of the country and to be working together to deliver must-have groceries to America's doorsteps, just in time for the holidays."
Uber One members receive $0 delivery fees and 5% off on Meijer orders of $35 or more, and all consumers can receive $10 off their first $40+ Meijer order from Uber Eats with the code MEIJER10 through 12/31.
According to Uber, the company has seen consistent growth in the U.S. for its grocery category through grocery partnerships including Meijer, Albertsons Companies, SpartanNash, Grocery Outlet and others.
Seeing that consumers are demanding faster service and a reduced friction way to get their essential goods, grocery stores, including Meijer, are taking a page from convenience stores’ handbook and are attempting to gain smaller basket trips.
Meijer is introducing a new condensed format grocery store, opening two locations in Southeast Michigan. The concept is called Meijer Grocery, and according to the company, the stores “will provide convenience for customers who are looking for a simplified shopping experience, while providing communities easier access to fresher foods.”
Look for NACS Convenience Voices research findings on how customers are looking to c-stores to be their one-stop shop in the upcoming January issue of NACS Magazine.