CHICAGO—Grubhub and 7-Eleven Inc. are taking their on-demand Grubhub Goods convenience collaboration nationwide following a pilot in New York.
Grubhub’s branded concept Grubhub Goods offers delivery to diners from more than 3,000 Grubhub Goods locations across the country and includes a selection of 7-Eleven’s most popular convenience items delivered by Grubhub drivers.
“Diners have come to expect more choices when they land on Grubhub, including convenience options, which we see as a natural extension of our marketplace and a way to bring more value to the entire Grubhub ecosystem,” said Kyle Goings, director of growth and new verticals at Grubhub, in a news release.
“We've been working with 7-Eleven for years to offer their locations on the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods. Together we are making it even easier for diners to order convenience items and satisfy any quick cravings right from the Grubhub app.”
Grubhub has a long history of partnering with convenience stores. With Grubhub Goods, the company aims to grow awareness of the channel to help generate more orders to convenience stores and restaurants overall on Grubhub. Diners who order convenience items on Grubhub place more orders from restaurants in the following month than those who do not order convenience items, according to Grubhub.
This expansion to thousands of Grubhub Goods locations in collaboration with 7-Eleven builds on Grubhub's existing owned Grubhub Goods location in Brooklyn, New York, where the inventory and delivery is managed by Grubhub.
According to the NACS “Last Mile Fulfillment in Convenience Retail” report released in 2020, 46% of North American c-stores offer mobile ordering for delivery to alternate locations, such as homes or offices. Of those that do provide off-premise delivery, half employ more than one platform, including the likes of DoorDash, Uber Eats and Grubhub, as well as own-store delivery, the survey found.
Read more about the partnerships between convenience retailers and third-party delivery providers in “Delivering Convenience” in the December 2021 issue of NACS Magazine.