ALEXANDRIA, Va.—Coca-Cola on August 15 will release its fourth and final Coca-Cola Creation of 2022—Coca-Cola Dreamworld, a flavor that adds “playfully vibrant flavor notes that evoke the boundless creativity of the human imagination” to the original Coca-Cola taste, the company shared.
“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, creative and shopper program director, Coca-Cola North America Operating Unit. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers … which we welcome.”
The Dreamworld packaging includes whimsical shapes, electric colors and a 3D expression of Coke’s signature script. Coca-Cola Dreamworld and Coca-Cola Zero Sugar Dreamworld will be available in the United States in 20-ounce bottles and multipacks of 7.5-ounce mini cans, and in Canada in 500-milliliter bottles and multipacks of 300-milliliter bottles.
The Coca-Cola Creations platform began in February with the aim to reimagine the Coca-Cola brand “physical and digital worlds” with limited-edition flavors. The platform began with Starlight, then Coca-Cola Byte, and the third release was a strawberry and watermelon flavored collaboration with GRAMMY-nominated music artist Marshmello.
“Starlight illuminated the idea of escapism and the infinite, out-of-this-world possibilities of space,” said Chase Abraham, senior creative strategy manager, Coca-Cola North America Operating Unit. “Dreamworld flips this script by inviting fans to look inward at the infinite possibilities of the mind.”
If customers scan any Dreamworld package on their mobile phones, they can access the Coca-Cola Creations Hub, which includes an augmented reality music experience created in collaboration with Tomorrowland. They can also download an exclusive Dreamworld-inspired digital fashion collection for the metaverse via a partnership with DRESSX and more.
“We’re meeting Gen Z where they are with relevant content and collaborations that matter to them,” Abraham added.