NACS Advanced Category Management - Building a Brand Strategy

Define a holistic brand strategy and develop points of differentiation that resonate with customers and translate to additional category sales and profits.

  • Latest trends shaping the convenience customer
  • Three primary segments of brand strategy: Points of differentiation, Operational Excellence and People
  • Six pillars of merchandising differentiation
  • Aligning category roles and strategies to brand strategy
  • Category grid concept
More details.

List Price:$400.00

NACS Member Price:$300.00

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