This product is part of the NACS / Impact 21 Certified Convenience Advanced Category Manager certification (CCACM). Comprised of key strategic planning and analytical skill-building programs, the CCACM curriculum has been uniquely tailored for experienced category management and merchandising professionals from retailers and suppliers in the convenience and fueling retailing channel.
The new CCACM Curriculum is comprised of the following modules:
- Building a Brand Strategy (NEW): Define a holistic brand strategy and develop points of differentiation that resonate with customers and translate to additional category sales and profits. *current product
- Understanding Shopper-Category Insights (Updated): Utilize a broad set of consumer data from loyalty, manufacturer, and syndicated sources to better understand shopper behavior and optimize category performance.
- The Art and Science Behind Price & Promo (NEW): Optimize your price and promotional strategies thru a deeper understanding of category roles and strategies, elasticity modeling, comprehensive analysis, and behavioral economic theories.
- Optimizing Space & Assortment (Updated): Improve your space and assortment planning strategies by incorporating the right set of data, utilizing productivity and placement fundamentals, and ensuring a sound execution and analytical review process.
To learn more about this training, please contact:
Doug Spencer
Director, Products and Services
(703) 518 - 4293