NACS Advanced Category Management - Understanding Shopper-Category Insights

Utilize a broad set of consumer data pts from loyalty, transactional, manufacturer, and syndicated sources to better understand shopper behavior and optimize category performance.

  • Identify the many different types of shopper and category data available to convenience category managers and suppliers
    • Provide best practices and insights on how to use them to further refine your category strategies
    • Understand the benefits and limitations of each source and review examples of how to best apply them
  • Utilize retailer market basket analysis and loyalty data for deeper insights into customers and brands
  • Determine primary shopper groups based on gaps and trends
  • Identify new and void items for assortment that best fit your shopper strategy
  • Determine the impact of brand switching by shoppers
  • Explain the importance of new and lost buyers to the category
More details.

List Price:$400.00

NACS Member Price:$300.00

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