NACS Advanced Category Management - The Art and Science Behind Price & Promo

Optimize your price and promotional strategies thru a deeper understanding of category roles & strategies, elasticity modeling, comprehensive analysis, and behavioral economic theories.

  • Foundation for building a pricing architecture
  • Factors for setting price: brand strategy, category roles & strategies, competition, & elasticity
  • Promotional strategies, scorecards, and communication
    • Promotional strategies: various types & when to use them
    • Promotional communication: location & vehicles and style
    • Measuring promotional success thru a holistic, category scorecard
  • Incorporating behavioral economic principles into price & promotion
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List Price:$400.00

NACS Member Price:$300.00

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