HOUSTON – Shell Oil Co. and General Motors announced that Shell-branded gas stations in the U.S. now will accept the industry’s first-ever embedded, in-dash fuel payment and loyalty experience.

Chevrolet, Buick, GMC and Cadillac drivers can fill up their vehicles at Shell stations with Shell Pay & Save within GM Marketplace and pay directly from their vehicle’s infotainment screens. Customers also can earn and redeem Fuel Rewards savings at the same time.

According to a Shell press release, “customers using this payment option will simply make a few selections on the vehicle’s touchscreen, and a three-digit code will be generated that allows the user to activate a specific pump and start fueling. The amount due is then automatically charged to the customer’s payment method of choice, be that credit or debit or directly to their checking account. All of this is done without swiping a credit card or using a mobile device, and  Fuel Rewards® savings are automatically applied without the need to use a loyalty card.”

To kick off the new system, Shell and GM are offering customers a one-time discount of $0.25/gallon up to 20 gallons after they sign up for the new technology and purchase at least five gallons. After that, customers can earn an extra $0.05/gallon savings up to 20 gallons after each five-gallon fuel purchase through the end of the year.