North Carolina-based Minuteman Food Mart launched a redesigned mobile app and new brand icon, “marking the start of a refreshed era for the company and its loyal guests across the Carolinas,” the retailer said in a press release sent to NACS.

The retailer said the relaunched app now features an improved design and streamlined navigation. The app brings “new ways to access deals, redeem rewards and stay connected to limited-time promotions—including the return of the popular Summer of Savings giveaway.”

“This refresh is more than just aesthetics—it’s about providing value and connection in every moment,” said Ed Bitondo, vice president of convenience store operations. “From the new icon to the improved app experience, we’re focused on enhancing how we serve our guests and move the brand forward.”

The retailer said its new icon “reflects the values at the heart of the Minuteman experience—motion, reliability and clarity—while symbolizing a renewed commitment to delivering refreshing, fast, friendly service with every visit. More than a visual update, the new look signals where the brand is headed: creating a more modern, seamless and meaningful connection with its community.”

The retailer is also introducing its new $4, $5 and $6 meal deals. The new meal deals will be available at all full Minuteman Kitchen locations and select non-kitchen stores, offering a range of options including chicken tenders, hot dogs, breakfast biscuits, cold case sandwiches and more.

“These deals make it easier than ever to grab a quick, affordable bite—no matter the time of day,” said Bitondo.