Weigel’s is celebrating Cinco de Mayo this year by offering MyWeigel’s Rewards members select free items and deals, the retailer said.

Available for one day only, the promotion features a curated selection of culturally inspired products, including brands like Jarritos, Marinela and Electrolit, alongside Weigel’s proprietary foodservice offerings. Rewards members will have the opportunity to redeem multiple free items and limited-time specials.

“Our Cinco de Mayo event is another example of how Weigel’s leverages key cultural moments to reward our customers and strengthen brand loyalty,” said Doug Yawberry, president of Weigel’s. “By blending national brands with our signature foodservice items, we create unique experiences that set us apart in the market.”

The retailer said the Cinco de Mayo campaign continues Weigel’s commitment to innovating its MyWeigel’s Rewards platform, offering promotions that boost frequency, engagement and customer satisfaction, it said.

7-Eleven is also offering customers deals for Cinco de Mayo from Laredo Taco Company and the 7NOW delivery app.

At Laredo Taco Company locations, customers can claim a BOGO offer on any burrito of their choice, including the new creamy chipotle shrimp burrito. The retailer is also offering free chips and queso as well as 50% off Laredo Taco Company delivery orders of $20 or more on the 7NOW Delivery app.

At 7-Eleven, Speedway and Stripes stores, 7Rewards and Speedy Rewards members can also get $3 off select large packs of a variety of Mexican beers such as Modelo, Corona and Dos Equis.