Paytronix launched two new features for its branded mobile app this week—interstitial messages and deep linking push and pull messages, according to a press release.

The company said the new features will offer more sophisticated messages as well as a more streamlined user journey for push/pull message promotions.

“Brands are increasingly turning to mobile apps as an effective channel for both messaging and advertising. Conversely, guests prefer to share information via digital engagement. Interstitial ads allow them to light up this channel with full-screen images, text and video content that really drive campaign results,” said Alison Evers, mobile products manager, Paytronix, an Access Group Company. “Deep linking takes the benefits of interstitials even further by allowing brands to directly take customers anywhere within their app. Each second with a guest counts; these updates aim to make it easier for brands to drive customer actions.”

According to Paytronix, the two upgrades are:

Campaign Based Interstitials: “Interstitials add a key communication option beyond push and pull messages to reach mobile app users and drive engagement and revenue. Through in-app pop ups, interstitials ensure high visibility on key campaigns and meet guest preferences for digital engagement. Increased in-app activity will be realized through easy navigation and guest communications for menu, deals and incentives.”

Deep Linking Push and Pull Messages: “In the past, brands could direct guests to the dashboard of their app with push messages or link to surveys in the app with pull messages. Now, with deep linking, brands can provide access to specific spots within their apps and ensure their guests are seeing and able to easily access information. Whether it’s promoting a new seasonal menu item, directing traffic to redeem rewards or promoting in-app e-gift purchases, deep linking empowers brands to:

• Increase mobile ordering through fast and easy navigation to menu, deals and incentives;
• Drive in-app engagement by directing their guests exactly where they need to go to find information;
• Eliminate guess work on the guest side and improve their experience by maximizing impact communications.”