This May, in recognition of American Stroke Month, Pilot is raising funds for the American Heart Association to promote stroke prevention and education, according to a press release.
“From May 9-31, guests can join the fight against stroke by rounding up their purchases at checkout at participating Pilot, Flying J and One9 Travel Center locations nationwide. All proceeds support life-saving programs, helping bring critical stroke education and resources to communities nationwide,” the retailer said. In addition to fundraising, Pilot said it is providing its team members with virtual CPR training and access to stroke prevention resources throughout May.
“People are our top priority at Pilot, and one of the ways we demonstrate this is by caring for the well-being of our team members, guests and communities,” said Adrienne Ingoldt, Pilot’s chief marketing officer and member of the American Heart Association’s Life is Why Council. “Stroke is the fifth leading cause of death in the United States and raising awareness and providing lifesaving education is critical to helping people take action and save lives.”
Throughout American Stroke Month, Pilot is helping promote the warning signs of stroke using the FAST acronym:
- Face drooping
- Arm weakness
- Speech difficulty
- Time to call 911
This initiative is part of the company’s recently launched Miles of Good giving program. It also marks a milestone in Pilot’s eight-year support of the American Heart Association’s Life is Why campaign, as the company expands its efforts to include fundraising specifically for American Stroke Month.