Rutter’s is launching its 2025 High Roller Summer Sweepstakes for VIP rewards members, with plans to give away over $400,000 in prizes. One lucky VIP customer will win $25,000, according to a press release from the company. The sweepstakes will run through September 1.

To participate, customers must be registered as a Rutter’s VIP Rewards Member. For each participating item purchased at a Rutter’s location, customers will get the chance to spin for a 1 in 4 chance of winning an instant prize or sweepstakes entry.

Instant prizes include free food and drinks from participating companies, including Coke, Pepsi, Red Bull, Monster, Bucked Up, ZOA, Celsius, Hershey, Rutter’s Dairy and more, the retailer said. Other instant prizes include $50 Rutter’s gift cards and $1,000 cash.

Sweepstakes entries provide a chance to win one of multiple giveaways of free fuel for a year or the grand prize of $25,000.

Earlier this month, Rutter’s launched new LTO menu items, including three new offerings: the Pittsburgh Salad, Baja Chicken Wrap and Fried Sweet Bologna Crunchwich.

Earlier this spring, Rutter’s launched a new store format that adds a bar to its convenience stores. The retailer’s 21+ Bar and Lounge locations measure 14,000 square feet and feature a bar and lounge with TVs, live sports tickers, alcoholic beverages and video game terminals. In addition to the entertainment and bar experience, the new Rutter’s locations will also offer classic convenience store offerings, Made For You food, beer caves and fuel options.