Pilot Introduces ‘Miles of Good’ Giving Initiative

The company’s philanthropic efforts will focus on safety, education and veterans.

April 24, 2025

Pilot has launched its new corporate giving initiative, Miles of Good, which will focus on giving back to Pilot communities through giving and donations, volunteering and community partnerships, Pilot said in a press release.

“At Pilot, people matter—and giving is another way we can show them that’s true,” said Pilot CEO Adam Wright. “Through our renewed focus on safety, education and veterans, the Miles of Good program reflects our deep commitment to building safer environments, fostering opportunities for growth and honoring those who have served—making a positive and lasting impact in what matters most to us—people.”

The initiative will focus on three key pillars, according to Pilot:

  • Safety: Prioritizing the safety of team members, guests and surrounding communities by supporting initiatives dedicated to well-being and protection.
  • Education: Championing access to quality education, including STEM programs, scholarships and resources to help students succeed.
  • Veterans: Honoring military service and supporting veterans’ transition to civilian life, providing career opportunities, and recognizing their ongoing contributions to society.

“What makes Miles of Good special is how it empowers our team members to come together and make a meaningful difference,” said Meg Counts, Pilot’s director of corporate giving and events. “This isn’t just a corporate initiative, but a movement fueled by people who are passionate about giving, volunteering their time and strengthening our communities. We’re creating real impact because it comes from the heart and reflects who we are at our core.”

Last year, Pilot said it donated more than $5.5 million to several meaningful causes and is committed to growing this number in the years ahead.

The retailer also said it launched Pilot Cares, a team member assistance fund. This program “offers financial support to team members facing unexpected hardships, such as medical emergencies or natural disaster recovery, ensuring they have the resources needed to get back on their feet.”