Circle K is giving away over $500,000 in cash and other rewards to members of its Inner Circle rewards program during “The Big Circle K Giveaway,” now through May 6, according to a press release. Five grand prize winners of $100,000 will be announced once every two weeks through May 12, with the first drawing on March 17.  

Circle K said the more a customer visits, the better chance they have of winning. Members will receive ten bonus entries into the $100,000 grand prize drawing for every four qualifying visits as well as unlock other cash prizes such as a fuel discount, a free snack or beverage. To enter, customers must either upload a store receipt, scan select UPC codes or complete store check-ins using location services on their mobile device. 

“As we continue to bring Inner Circle to new customers across the U.S., we’re celebrating in a big way to thank and reward our most loyal customers,” said Rick Rasor, vice president of Global Loyalty at Circle K. “We strive to make every trip easy and rewarding while bringing in new value to our customers through Inner Circle.” 

The retailer said that Inner Circle continues to widen its footprint with a recent expansion to Washington and Oregon, marking over 4,200 stores across the United States with more markets planned. Customers in areas without nearby participating Inner Circle stores, such as in California and Texas, can still enter the giveaway through the Circle K app or by visiting The Big Giveaway website. 

Last month, the retailer launched an exclusive Celsius flavor, Sparkling Watermelon Ice, avaliable at over 6,000 Circle K locations across the U.S. Celsius Essentials Sparkling Watermelon Ice is described as “a bold flavor explosion, fusing juicy, ripe watermelons with an icy blast that will send shivers of deliciousness down your spine.”